SEO
Rubicom SEO!
Why Rubicom SEO?
Rubicom offers an SEO service for every business and industry that has a presence in the online space or wants to enter. We conduct for you a complete analysis and diagnosis of your website, business, market, and competitive characteristics. Each company is unique, as is its market positioning. There is no universal solution to this. That’s why the Rubicom team creates a personal strategy for the current situation. We merge with your business and customers to see the important indicators. They are new customers, new conversions and last but not least new sales. We have an experienced team and resources to accomplish everything. For us, you come first, as your customers are for you. We are a trusted partner who will meet your high criteria and requirements for performing the tasks responsibly. As a result, you will be satisfied with our work. We will also be because you are. In this respect, we are different from everyone else on the market.
What is SEO?
SEO stands for Search Engine Optimization. The need for such service arises as a consequence of the importance of fighting for positions on the Internet. They result in a higher ranking in the organic search engines of a search engine for a search query without paying for it. This is not a one-time setup, but a process. Its main purpose is to generate traffic from various search engines (Google, Bing, Yahoo, etc.). This goal is achieved through the optimization of the website, using different approaches – a selection of appropriate website structure and information architecture, adding the website in different directories (link building), editing the content in terms of SEO, participation in social media, and others. Rubicom knows that every business wants to deliver quality and value to its customers. And most of all, users like to navigate well-structured sites and find useful information online. Therefore, a site that is good for the user is also good for the business.
When it comes to brand recognition (and this is one of the main goals of any business), mediocrity should not be tolerated. If you want results, you need to look for the best and not put up with less. For a great site, you will need more than SEO. Key elements for an effective website include:
1. APPEARANCE – never forget that the most important thing for your website can be the first (if not the only) impression that a potential customer receives about your business. If the website is attractive, it is more possible to keep the customer’s attention for a longer time. According to Google, a visitor must stay on your site for at least 10 seconds, otherwise, the search engine considers this visit to the website irrelevant and increases the bounce rate.
2. CONTENT – Although the look of your site is important to attract visitors, what will keep them in it is the information they will find there. With the lack of salespeople and consultants that normal (physical or offline) stores have, your customers will basically rely on the information you provide on their site to decide on a possible purchase.
3. FUNCTIONALITY – even if your website looks great and contains a lot of interesting information, it will be unusable if it has poorly designed components such as broken links, spelling mistakes, and others. What’s more, it will spoil the good impression you have built on your customers with its great vision and style.
4. USEFULNESS – this is a key component of any great site. It includes simplicity, fast loading pages, logical navigation, compatibility with different platforms and browsers, as well as an adaptive design that allows it to be used by various mobile devices and smartphones.
1.SEO improves the User Experience;
2.SEO facilitates search through mobile devices;
3.SEO provides quality content on your site;
4.SEO is an effective technique and ranks you on the first page;
5.SEO increases traffic, engagement, and conversions;
6.SEO is a profitable and long-term investment;
7.SEO is what your competitors do;
Rubicom Strategy!
The SEO optimization strategy can be divided into two categories external and internal. Both are crucial to the success of a campaign. They are fundamentally different strategies when it comes to improving the ranking of search engines. The Rubicom team can perform the following services related to SEO optimization for your site:
–Marketing– marketing strategies and advertising campaigns
-Registration in search engines;
-Adding to directories;
-Publishing on social and microblogging (SMM);
-Registration of the company in business catalogs;
-Publishing articles in article directories;
-Posting on classified sites;
-Registration in rankings and counters;
-Development of satellite websites;
-Register and use Google applications.
-Site design, titles H1, H2 and descriptions of each page, keywords/tags/, good texts/content, saturated with keywords;
-Construction of the site on a map, registration of a site in a Google webmaster account;
-Setting the addresses of the individual pages – the so-called. friendly addresses in the status bar;
-Registration of the site in Google analytics and placement of Google tracking code in the site;
-Code and image optimization;
