A Quick 5-Step Guide To Creating An Effective Digital Marketing Plan

Putting a digital marketing plan into motion without a previously devised plan or strategy could lead to failure if you don’t consider all the aspects that would impact its development. And when talking about digital marketing, it’s important to do it right, given that it can make a difference in a business: companies with a blog generate 67% more leads than those without a blog, to offer only one example. Between the 5,000 ads that the typical person sees a day, it’s imperative to figure every part of your strategy in order that your plan stands out and reaches your audience.

Digital communication channels have gained particular importance within the success of a project. And the trend is favoring shopping from a cell phone: 51% of digital commerce is through mobile devices.

Deciding on a selected audience (buyer persona), some business goals, and an adequate value proposition are a number of the aspects that need to be developed when it involves structuring a marketing plan.

What is a digital marketing plan?

Before developing the steps that outline a digital marketing plan’s structure, you would like to feel comfortable together with your company’s online domain, your target audience, the channels where you ought to be present, and who your competition is and what they are doing.

Next, we’ll offer you a breakdown of the step-by-step structure for your digital marketing plan:

Step 1: Situational analysis

The first thing you would like to try to do when developing your digital marketing plan is to hold out an internal and external analysis of the corporate. A useful framework for this is often the SWOT analysis that permits you to analyse at the strengths, weaknesses, opportunities, and threats for your company and therefore the market at large.

We need to be conversant in the ecosystem during which we operate, what our customers’ needs are, and where they’re addressed. This analysis is equally qualitative as it is quantitative as it looks at factors such as digital habits, intermediaries, influencers, and more.

We also got to conduct a study to understand what our company’s situation is like within the digital age: is our website customer-oriented? How is the usability and browsing experience? Do we update our blog periodically? What is our website’s current positioning? And what is our social media presence?

Step 2: Establish Digital Marketing Goals

Once you’ve got your place within the market and your strong points in mind, work on establishing some goals to make a transparent idea of where your actions should take you. Everything you propose has got to work towards meeting those goals.

You can work on developing this a part of your digital marketing plan with the SMART goals framework in mind: specific, measurable, attainable, relevant, and timely goals.

Step 3: Define the Marketing Strategy

Once you’ve defined your business objectives, what are you getting to do to realize them? Personalization is becoming increasingly important in digital marketing. Therefore, when it involves defining your strategy for completing your plan, keep these factors in mind:

Segmenting your target audience: Know who you would like to deal with, what their tastes, needs, or preferences are, are you looking to satisfy their expectations, etc. This is the time to make your buyer persona.

Positioning: to realize proper positioning, it’s crucial that you simply are very clear about what your value proposition is and what it entails. It’s also necessary to understand the way to transmit this proposition perfectly through digital channels.

Content strategy: this is often important for creating, distributing, and managing original content that draws users and positions the brand as referential within the user’s mind. Besides, you furthermore may need to map a selected communication plan (content marketing) for each channel. The content strategy cannot be separate from the Buyer Persona; they are connected. Closely analyze your BP. The more information you extract from their profile, the closer you’ll be to producing the proper content.

Step 4: Digital Strategies and Tactics

Based on our objectives, we’ll start to hold out different strategies: email marketing campaigns, social media, CRM, web optimization, SEO strategies, paid media advertising, etc. The value formats for acquisition are very varied; you’ll do webinars, encourage ebook downloads, create infographics and also offer discounts, promotions, and offers.

Thanks to these tactics, you’ll be able to create workflows that allow you to form many campaigns with mere clicks. You’ll be ready to personalize messages that supported your buyer persona, increasing your chances for fulfilment. Not only that, but you’ll even be ready to convert them into clients, counting on their interactions with the brand.

Step 5: Measuring Results & KPIs

The work doesn’t stop after you’ve designed and implemented your digital marketing strategy. The next step is one among the foremost important: analyzing the results. Analytics has become a critical pillar for successfully optimizing marketing performance and spending.

We have to execute every action using KPIs to work out if we earned the expected ROI. Measuring the effectiveness of the strategies and activities we’ve implemented in our digital marketing strategy will help us correct what doesn’t work to realize the goals we set.

Make sure you’ve got an efficient, real-time data visualization system. The digital world evolves rapidly, so you would like to get on the lookout in the least time to spot opportunities and room for improvement in a moment. Data value is extremely important because without it we are blind and it’s impossible to form logical decisions.

Keep these steps in mind when creating your digital marketing plan and don’t leave anything to chance.

Likewise,  technology can become your greatest ally when creating personalized, automated, and ultimately successful marketing campaigns. Rubicom can offer you quality tools developed for your business’  marketing needs as well as develop a digital marketing plan for you if it seems too overwhelming.

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